An Analysis of Relationship between CRM and Firm Performance in Industry in Libya
Managing customers is a strategy, not a technology. CRM is not about technology; it is about managing the customer relationships that are at the heart of business performance. The future of CRM is bright indeed in Libya. In Libya CRM will become deeply ingrained as a business strategy for most compa...
| 第一著者: | Abdussalam, Abdalla Geth |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2010
|
| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/2239/1/Abdalla_Geth_Abdus_Salam.pdf https://etd.uum.edu.my/2239/2/1.Abdalla_Geth_Abdus_Salam.pdf |
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