Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty

The main objective of this research is to determine the relationship between customer satisfaction, brand trust and customer brand loyalty among students who own computer. The data was collected from 201 students in Universiti Utara Malaysia through a self-administered questionnaire. The data was an...

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Bibliographic Details
Main Author:	Khadijah, Kamisan
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/2242/1/Khadijah_Kamisan.pdf https://etd.uum.edu.my/2242/2/1.Khadijah_Kamisan.pdf https://etd.uum.edu.my/2242/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758896
Abstract	Abstract here

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