Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty

The main objective of this research is to determine the relationship between customer satisfaction, brand trust and customer brand loyalty among students who own computer. The data was collected from 201 students in Universiti Utara Malaysia through a self-administered questionnaire. The data was an...

書誌詳細
第一著者:	Khadijah, Kamisan
フォーマット:	Dissertation
言語:	英語英語
出版事項:	2010
主題:	HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/2242/1/Khadijah_Kamisan.pdf https://etd.uum.edu.my/2242/2/1.Khadijah_Kamisan.pdf https://etd.uum.edu.my/2242/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758896
Abstract	Abstract here

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