Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students' demography on the relationship between brand reputation and purchase behavior. In this study, bran...

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Bibliographic Details
Main Author:	Zaribbayevich, Doniyor Azizkulov
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2475/1/Doniyor_Azizkulov_Zaribbayevich.pdf https://etd.uum.edu.my/2475/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768029
Abstract	Abstract here

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