Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)

This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studie...

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Bibliographic Details
Main Author:	Zulkarnian, Ahmad
Format:	Dissertation
Language:	English English
Published:	2011
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/2491/1/Zulkarnian_Ahmad.pdf https://etd.uum.edu.my/2491/2/1.Zulkarnian_Ahmad.pdf https://etd.uum.edu.my/2491/
Abstract	Abstract here

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