Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)

This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studie...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Zulkarnian, Ahmad
التنسيق:	Dissertation
اللغة:	الإنجليزية الإنجليزية
منشور في:	2011
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/2491/1/Zulkarnian_Ahmad.pdf https://etd.uum.edu.my/2491/2/1.Zulkarnian_Ahmad.pdf https://etd.uum.edu.my/2491/
Abstract	Abstract here

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