Factors That Affect Malaysian Consumer's Intention to Buy Branded Product

The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study we...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Tan, Chiew Kie
स्वरूप:	थीसिस
भाषा:	अंग्रेज़ी
प्रकाशित:	2010
विषय:	HF5415.33 Consumer Behavior.
ऑनलाइन पहुंच:	https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf

समान संसाधन

To buy or not to buy: Factors influencing life insurance purchase intention
द्वारा: Tan, Hooi Sean
प्रकाशित: (2014)

The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
द्वारा: Samshul Amry, Abdul Latif
प्रकाशित: (2016)

Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
द्वारा: Teoh, Chai Wen
प्रकाशित: (2015)

Factors influencing intention of buying organic food products among generation Z in Malaysia
द्वारा: Poovithira, Parmasivan
प्रकाशित: (2024)

Factors affecting consumer’s healthy-package food consumption intention
द्वारा: Zafar, Muhammad Zeeshan
प्रकाशित: (2017)

Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
द्वारा: Nurul Nadia Ashikin, Japeri
प्रकाशित: (2015)

The contributing factors to brand attitude among consumers
द्वारा: Ahmad Faizal, Iberahim
प्रकाशित: (2015)

Examining product and external factors affecting the satisfaction of smartphone consumers
द्वारा: Faiz, Masnan
प्रकाशित: (2015)

The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
द्वारा: Mohamad Taufik, Ariffin
प्रकाशित: (2023)

How loyal are you? Factors influencing consumer brand loyalty
द्वारा: Siti Noor Aishah, Mohd Sidik
प्रकाशित: (2014)

The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
द्वारा: Roslizawati, Ahmad
प्रकाशित: (2018)

Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
द्वारा: Nur Ain, Bahari
प्रकाशित: (2021)

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
द्वारा: Reetha, Subramaniam
प्रकाशित: (2022)

The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
द्वारा: Rusli, Hasnan
प्रकाशित: (2020)

Factors influencing Malaysian consumers’ intention to purchase electric vehicles
द्वारा: Xinyu, Zhu
प्रकाशित: (2023)

Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
द्वारा: Tuhin, Md. Kashedul Wahab
प्रकाशित: (2018)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
द्वारा: Aminu, Suleiman Garba
प्रकाशित: (2016)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
द्वारा: Noor Hasaniyati, Mohd Rejab
प्रकाशित: (2018)

Green Products Buying Behaviour and General Environmental Beliefs
द्वारा: Lim, Li Chen
प्रकाशित: (2009)

The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
द्वारा: Adetunji, Raji Ridwan
प्रकाशित: (2018)

Intention to purchase halal products among consumers
द्वारा: Nadiah Rus Liyana, Rusli
प्रकाशित: (2015)

The factors influencing purchase intention of cosmetic products among female consumers in Petaling Jaya
द्वारा: Nofri, Yanti
प्रकाशित: (2019)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
द्वारा: Rospata, Mohamad
प्रकाशित: (2017)

Consumption values and consumer's attitude towards intention to purchase electric car among Malaysian consumers
द्वारा: Mohd Norsam, Mohd Sari
प्रकाशित: (2020)

Purchase intention of imported halal products among muslim consumers in Terengganu
द्वारा: Kamarudin, Muizzah
प्रकाशित: (2022)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
द्वारा: Al-Koliby, Ibraheem Saleh
प्रकाशित: (2017)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
द्वारा: Siti Nadia, Sheikh Abdul Hamid
प्रकाशित: (2018)

The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia
द्वारा: Sharifah Husna Ayuni, Sh Hayazi
प्रकाशित: (2022)

Impact of COVID-19 pandemic on consumer buying behaviour
द्वारा: Nurin Aina Akmal, Abd Malik
प्रकाशित: (2022)

The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth
द्वारा: Arshad, Sana
प्रकाशित: (2023)

Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
द्वारा: Su'aidah, Abdullah
प्रकाशित: (2016)

Consumers Attitude and Intention Towards Online Purchasing
द्वारा: Siti Salwani, Meor Ahmad
प्रकाशित: (2004)

A Study Consumers' Green Purchasing Intention
द्वारा: Cheah, Ching Mun
प्रकाशित: (2009)

The influence of social media on online consumer purchase intention
द्वारा: Shirly, Ng
प्रकाशित: (2017)

Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM
द्वारा: Nik Muhammad Ismail, Karim
प्रकाशित: (2015)

The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
द्वारा: Adamu, Lawi
प्रकाशित: (2018)

Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
द्वारा: Al-Ekam, Jamal Mohammed Esmail
प्रकाशित: (2013)

Young consumers’ intention towards future green purchasing in Malaysia
द्वारा: Shiban, Muhammed Abdullah Sharaf
प्रकाशित: (2014)

Malaysian consumer motivations on boycott participation
द्वारा: Samshul Amry, Abdul Latif
प्रकाशित: (2011)

Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
द्वारा: Mohamad, Ali
प्रकाशित: (2004)