Factors That Affect Malaysian Consumer's Intention to Buy Branded Product

The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study we...

書目詳細資料
主要作者:	Tan, Chiew Kie
格式:	Thesis
語言:	英语
出版:	2010
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf

相似書籍

To buy or not to buy: Factors influencing life insurance purchase intention
由: Tan, Hooi Sean
出版: (2014)

The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
由: Samshul Amry, Abdul Latif
出版: (2016)

Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
由: Teoh, Chai Wen
出版: (2015)

Factors influencing intention of buying organic food products among generation Z in Malaysia
由: Poovithira, Parmasivan
出版: (2024)

Factors affecting consumer’s healthy-package food consumption intention
由: Zafar, Muhammad Zeeshan
出版: (2017)

Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
由: Nurul Nadia Ashikin, Japeri
出版: (2015)

The contributing factors to brand attitude among consumers
由: Ahmad Faizal, Iberahim
出版: (2015)

Examining product and external factors affecting the satisfaction of smartphone consumers
由: Faiz, Masnan
出版: (2015)

The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
由: Mohamad Taufik, Ariffin
出版: (2023)

How loyal are you? Factors influencing consumer brand loyalty
由: Siti Noor Aishah, Mohd Sidik
出版: (2014)

The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
由: Roslizawati, Ahmad
出版: (2018)

Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
由: Nur Ain, Bahari
出版: (2021)

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
由: Reetha, Subramaniam
出版: (2022)

The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
由: Rusli, Hasnan
出版: (2020)

Factors influencing Malaysian consumers’ intention to purchase electric vehicles
由: Xinyu, Zhu
出版: (2023)

Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
由: Tuhin, Md. Kashedul Wahab
出版: (2018)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
由: Aminu, Suleiman Garba
出版: (2016)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
由: Noor Hasaniyati, Mohd Rejab
出版: (2018)

Green Products Buying Behaviour and General Environmental Beliefs
由: Lim, Li Chen
出版: (2009)

The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
由: Adetunji, Raji Ridwan
出版: (2018)

Intention to purchase halal products among consumers
由: Nadiah Rus Liyana, Rusli
出版: (2015)

The factors influencing purchase intention of cosmetic products among female consumers in Petaling Jaya
由: Nofri, Yanti
出版: (2019)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
由: Rospata, Mohamad
出版: (2017)

Consumption values and consumer's attitude towards intention to purchase electric car among Malaysian consumers
由: Mohd Norsam, Mohd Sari
出版: (2020)

Purchase intention of imported halal products among muslim consumers in Terengganu
由: Kamarudin, Muizzah
出版: (2022)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
由: Al-Koliby, Ibraheem Saleh
出版: (2017)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
由: Siti Nadia, Sheikh Abdul Hamid
出版: (2018)

The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia
由: Sharifah Husna Ayuni, Sh Hayazi
出版: (2022)

Impact of COVID-19 pandemic on consumer buying behaviour
由: Nurin Aina Akmal, Abd Malik
出版: (2022)

The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth
由: Arshad, Sana
出版: (2023)

Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
由: Su'aidah, Abdullah
出版: (2016)

Consumers Attitude and Intention Towards Online Purchasing
由: Siti Salwani, Meor Ahmad
出版: (2004)

A Study Consumers' Green Purchasing Intention
由: Cheah, Ching Mun
出版: (2009)

The influence of social media on online consumer purchase intention
由: Shirly, Ng
出版: (2017)

Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM
由: Nik Muhammad Ismail, Karim
出版: (2015)

The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
由: Adamu, Lawi
出版: (2018)

Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
由: Al-Ekam, Jamal Mohammed Esmail
出版: (2013)

Young consumers’ intention towards future green purchasing in Malaysia
由: Shiban, Muhammed Abdullah Sharaf
出版: (2014)

Malaysian consumer motivations on boycott participation
由: Samshul Amry, Abdul Latif
出版: (2011)

Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
由: Mohamad, Ali
出版: (2004)