The Relationship Between Customer Relationship Management (CRM) and Employee Skills to Customer Satisfaction: Case Study at Micro Finance Department, BSN

Globalization and the high level of competition need the banking sector to increase their customer satisfaction for the continuity of business. The popular approach to ensure the customer satisfaction is by practicing the Customer Relationship Management (CRM). The purpose of this study is to identi...

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Bibliographic Details
Main Author:	Mohd Nor Hazwan, Yusuf
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2513/1/Mohd_Nor_Hazwan_Yusuf.pdf https://etd.uum.edu.my/2513/2/1.Mohd_Nor_Hazwan_Yusuf.pdf

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