The Relationship Between Customer Relationship Management (CRM) and Employee Skills to Customer Satisfaction: Case Study at Micro Finance Department, BSN
Globalization and the high level of competition need the banking sector to increase their customer satisfaction for the continuity of business. The popular approach to ensure the customer satisfaction is by practicing the Customer Relationship Management (CRM). The purpose of this study is to identi...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2011
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| Accès en ligne: | https://etd.uum.edu.my/2513/1/Mohd_Nor_Hazwan_Yusuf.pdf https://etd.uum.edu.my/2513/2/1.Mohd_Nor_Hazwan_Yusuf.pdf |