Factors that Affect the Success of CRM Systems in Libyan Firms
With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2010
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| Online Access: | https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859 |
| Abstract | Abstract here |
| _version_ | 1855353120870105088 |
|---|---|
| author | Rouhoma, Hatem Mohammed |
| author_facet | Rouhoma, Hatem Mohammed |
| author_sort | Rouhoma, Hatem Mohammed |
| description | With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical support for CRM factors that affecting the success of CRM systems in Libyan firms from 100 respondents of different manufacturing firm which have implemented the CRM system. These findings should be of great interest to both researchers and practitioners. |
| format | Thesis |
| id | oai:etd.uum.edu.my:2519 |
| institution | Universiti Utara Malaysia |
| language | English English |
| publishDate | 2010 |
| record_format | EPrints |
| record_pdf | Abstract |
| spelling | oai:etd.uum.edu.my:25192013-07-24T12:16:23Z https://etd.uum.edu.my/2519/ Factors that Affect the Success of CRM Systems in Libyan Firms Rouhoma, Hatem Mohammed HF5001-6182 Business With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical support for CRM factors that affecting the success of CRM systems in Libyan firms from 100 respondents of different manufacturing firm which have implemented the CRM system. These findings should be of great interest to both researchers and practitioners. 2010-04 Thesis NonPeerReviewed application/pdf en https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf application/pdf en https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf Rouhoma, Hatem Mohammed (2010) Factors that Affect the Success of CRM Systems in Libyan Firms. Masters thesis, Universiti Utara Malaysia. http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859 |
| spellingShingle | HF5001-6182 Business Rouhoma, Hatem Mohammed Factors that Affect the Success of CRM Systems in Libyan Firms |
| thesis_level | Master |
| title | Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_full | Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_fullStr | Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_full_unstemmed | Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_short | Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_sort | factors that affect the success of crm systems in libyan firms |
| topic | HF5001-6182 Business |
| url | https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859 |
| work_keys_str_mv | AT rouhomahatemmohammed factorsthataffectthesuccessofcrmsystemsinlibyanfirms |