Factors that Affect the Success of CRM Systems in Libyan Firms

With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical...

詳細記述

書誌詳細
第一著者: Rouhoma, Hatem Mohammed
フォーマット: Dissertation
言語:英語
英語
出版事項: 2010
主題:
オンライン・アクセス:https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf
https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf
https://etd.uum.edu.my/2519/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859
Abstract Abstract here

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