Factors that Affect the Success of CRM Systems in Libyan Firms

With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical...

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Bibliographic Details
Main Author:	Rouhoma, Hatem Mohammed
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859
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