The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)

Marketing is an important element in a successful of entrepreneurship development. Elements of the marketing mix can influence decision making in purchasing by consumers. Thus, this study was conducted to identify the role marketing in contributing towards the development of entrepreneurs in Small a...

書目詳細資料
主要作者:	Nor Aziza, Abdul Aziz
格式:	Dissertation
語言:	英语英语
出版:	2011
主題:	HF5001-6182 Business
在線閱讀:	https://etd.uum.edu.my/2552/1/Nor_Aziza_Abdul_Aziz.pdf https://etd.uum.edu.my/2552/2/1.Nor_Aziza_Abdul_Aziz.pdf https://etd.uum.edu.my/2552/
Abstract	Abstract here

相似書籍

Factors contributing to Strategic Decisions in Small and Medium-sized Enterprises
由: Singh, Nirmal
出版: (2008)

Factors contributing to Strategic Decisions in Small and Medium-sized Enterprises
由: Singh, Nirmal
出版: (2008)

Effects Of Leadership Style On Job Satisfaction In Small And Medium Enterprises (Smes) In Malaysia
由: Yagambaram, Loganatan
出版: (2012)

The Impact of Information Technology (IT) Risk Management on Strategic Agility and Organizational Performance: A Study on Small and Medium-Sized Enterprises (SMEs) in Penang, Malaysia
由: Sim, Poo Beng
出版: (2014)

Antecedents of the Internationalization and the Relationship between Internationalization and Performance of Malaysian Small and Medium Manufacturing Enterprises (SMEs)
由: Chelliah, Shankar
出版: (2004)

The Indonesian Undergraduate Students' Perceptions Of Career Choice In Small And Medium-Sized Enterprises And Multinational Corporations
由: Putro, Yudhan Nuswantoro
出版: (2008)

Does Shareholder Concentration Matter In Small And Medium Enterprises (SMEs)? : Empirical Evidence From SMEs In Manufacturing Sector In Northern Corridor Economic Region (NCER)
由: Lim, Kent Soon.
出版: (2009)

Does Shareholder Concentration Matter in Small and Medium Enterprises (SMEs)? Empirical Evidence from SMEs in manufacturing sector in Northern Corridor Economic Region (NCER)
由: Lim, Kent Soon
出版: (2009)

Does Shareholder Concentration Matter In Small And Medium Enterprises (SMES)? Empirical Evidence From SMES In Manufacturing Sector In Northern Corridor Economic Region (NCER).
由: Lim, Kent Soon
出版: (2009)

Small Medium Contractor Enterprises (Smces) In Malaysia: Investigating The Impact Of Core Competencies And Financial Support On Project Success
由: Ali, Zamri
出版: (2012)

Employee Trust In General Manager And Performance Of Small And Medium Enterprises
由: Teoh, Poh Ming
出版: (2005)

Employee Trust In General Manager And Performance Of Small And Medium Enterprises
由: MING, TEOH POH
出版: (2005)

Personel Computer Acceptance By Small And Medium Size Companies In Penang, Malaysia
由: Chin, Weng Wah
出版: (1999)

4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
由: Abu Bakar, Lily Julienti
出版: (2002)

Design Of E-Procurement Online Auction System For Small Medium Enterprise
由: Tan, Meng Heng
出版: (2001)

The Impact Of Employees’ Training Programme On The Performance Of Small Medium Enterprises In Northern Malaysia
由: LIM, KHANG GUAN
出版: (2004)

An Empirical Study of Small and Medium Enterprises Website Continuance Intention Determinants in Malaysia
由: Niu, Swee Ling
出版: (2009)

Internationalisation Of Service-Sector Small And Medium Sized Business Training And Consultancy Firms In Malaysia
由: Ooi, Shir May
出版: (2018)

Civil conflict effect on e-commerce adoption among small and medium enterprises (SMEs) in Kurdistan region of Iraq
由: Sultan, Abdulsatar Abduljabbar
出版: (2017)

Influence Of Accounting Information System On The Performance Of Smes In Jordan: The Role Of Government Support As Moderator
由: Ghazwan, Jehad Mustafa Mahmoud
出版: (2022)

Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
由: Nagoorgany, Mahmudah
出版: (2004)

Effect Of Transformational Leadership And Organizational Support On Organizational Innovation Among Omani It Smes: The Mediating Role Of Employee Creativity
由: Humayid, Al-aamri Mohammed Hamad
出版: (2022)

Investigating The Internal And External Factors That Affect Growth Business Intention And Corporate Social Responsibility (CSR) Intention Among Small Medium Enterprise In Malaysia
由: Mohamad Karudin, Khairulazmi
出版: (2010)

Investigating the Internal and External Factors that Affect Growth Business Intention and Corporate Social Responsibility (CSR) Intention among Small Medium Enterprise in Malaysia
由: Mohamad Karudin, Khairulazmi
出版: (2010)

Determining the factors that influence the adoption of ecommerce among Small and Medium- Sized Enterprises (SMES)
由: Nurain Aqilah Hajid
出版: (2025)

The effectiveness of social media marketing tools: The case of women-owned SMEs in Malaysia
由: Tatik Sunarwatik, Mansur
出版: (2017)

A Business Model Of Marketing Capabilities And Marketing Perform:Ances -The Case Of Micro-Enterprises (Mies) In Kedah
由: Mohamed, Baderisang
出版: (2009)

Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
由: Lim, Bee Lin
出版: (2009)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
由: Abu Bakar, Zety Shereen
出版: (2015)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
由: Abu Bakar, Zety Shereen
出版: (2015)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
由: Abu Bakar, Zety Shereen
出版: (2015)

Implementation framework of enterprise resource planning for small and medium enterprises in Northern States of Malaysia
由: Ang, Moon Thiak
出版: (2018)

Improving Customer Relations Through Social Media Marketing: The Case of Nadee One Enterprise
由: Mahayudin, Orhisyam
出版: (2015)

Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise
由: Mahayudin, Mohd Norhisyam
出版: (2015)

Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise
由: Mahayudin, Mohd Norhisyam
出版: (2015)

Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention
由: Saad, Ebtiessam Ali Labib
出版: (2019)

Determinants of intention to use digital marketing: a study among food and beverages (F&B) SMEs in Kedah
由: Rabiatul Adawiyah, Che Halim
出版: (2020)

Extent Of Balanced Scorecard Measures Usage In Relationship With Organization Size And Market Factors: Impact On Organization Performance
由: Lim, Chin Joo
出版: (2002)

Factors influence entrepreneurship among Muslim fisheries community in Kedah
由: Shafrizan, Abdul Hamid
出版: (2022)

Corporate Entrepreneurship And Employees' Work Performance: The Impact Of Individual And Organisational Factors
由: Ewe Keat, Kong
出版: (2012)