The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)

Marketing is an important element in a successful of entrepreneurship development. Elements of the marketing mix can influence decision making in purchasing by consumers. Thus, this study was conducted to identify the role marketing in contributing towards the development of entrepreneurs in Small a...

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Bibliographic Details
Main Author:	Nor Aziza, Abdul Aziz
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2552/1/Nor_Aziza_Abdul_Aziz.pdf https://etd.uum.edu.my/2552/2/1.Nor_Aziza_Abdul_Aziz.pdf https://etd.uum.edu.my/2552/
Abstract	Abstract here

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