The Impact of Relationship Marketing and its Influence on Customer Loyalty

Relationship Marketing is related to customers loyalty. The objective of this study is to examine whether factors such as Trust, Commitment, Communication, Conflict Handling and Switching Cost have significant relationship on customer loyalty. A total number of 268 respondents participate in this st...

Full description

Bibliographic Details
Main Author:	Siti Aminah, Mohamad
Format:	Dissertation
Language:	English English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2568/1/Siti_Aminah_Mohamad.pdf https://etd.uum.edu.my/2568/2/1.Siti_Aminah_Mohamad.pdf https://etd.uum.edu.my/2568/
Abstract	Abstract here

Similar Items

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty
by: MOHD ISA, SALMI
Published: (2005)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty: Perceptions Of Public Listed Companies
by: Mohd Isa, Salmi
Published: (2005)

An Empirical Study on Relationship Marketing and its Effect on Customer Satisfaction
by: Nur Haryani, Md Arshad
Published: (2011)

Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
by: Khay Hooi, Khoo
Published: (2012)

Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
by: Nordin, Norlisham
Published: (2008)

A Study of Factors Influencing Customer Loyalty on Keretapi Tanah Melayu Intercity Services
by: Irfah Nazuha, Ayob
Published: (2009)

Customer Loyalty And Petrol Station’ S Convenience Store Patronage In Penang: The Influence Of Store Image, Corporate Image And Customer Satisfaction.
by: Abdul Wahid, Ahmad Zulhaimi
Published: (2009)

The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
by: MOHD NASIR, ASMA AZURA
Published: (2004)

Relationship Of Customer Loyalty And Satisfaction Perception Study On The Mobile Industry In Oman–A Case Of Oman Mobile
by: Jameel Al Darey, Dhahi Saleh
Published: (2009)

The influence of service marketing mix on customer loyalty towards telecommunication service provider in Malaysia
by: Nor Mazlan, Nor Amni Najwa
Published: (2021)

Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
by: N.S Murugiah, Muthu Kumar
Published: (2009)

Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
by: Loo , Chun Hou
Published: (2015)

Fourth Party Logistics (4PL): It’s Impact And Benefits to End Customers
by: Eeran, Jayakumar
Published: (2011)

The Effect of Customer Relationship Management on Marketing Performance a Study among Libyan Telecommunication Service Providers
by: Ibrahim, Emhemad Alarabi
Published: (2009)

Factors Influencing Brand Loyalty Among Mobile Phone Users
by: Ibodullayevna, Shakhnoza Amanova
Published: (2011)

Customer’s Loyalty Of Indonesia Cellular Operators: Roles Of User Experience, Satisfaction, Switching Barriers, And Corporate Image
by: Rachmawati, Indira
Published: (2019)

Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
by: Izwani Elissa, Abd Aziz
Published: (2011)

Customers Satisfaction Toward Service Quality in RFC Restaurant: A Case Study in Kedah
by: Siti Aminah, Sayuti
Published: (2011)

A Study On The Relationship Between Store Image, Store Satisfaction And Store Loyalty
by: Gondasamy, Shamila Rani
Published: (2006)

A Study On The Relationship Between Store Image, Store Satisfaction And Store Loyalty
by: Gondasamy, Shamila Rani
Published: (2006)

Extent Of Balanced Scorecard Measures Usage In Relationship With Organization Size And Market Factors: Impact On Organization Performance
by: Lim, Chin Joo
Published: (2002)

Web-Based Customer Relationship Management
by: Umadevi, Marappan
Published: (2001)

Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
by: Yu, Shew Ling
Published: (2008)

The Relationship Between Customer Relationship Management (CRM) and Employee Skills to Customer Satisfaction: Case Study at Micro Finance Department, BSN
by: Mohd Nor Hazwan, Yusuf
Published: (2011)

The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
by: CHEAH, PHAIK LEAN
Published: (2005)

Improving Customer Relations Through Social Media Marketing: The Case of Nadee One Enterprise
by: Mahayudin, Orhisyam
Published: (2015)

Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise
by: Mahayudin, Mohd Norhisyam
Published: (2015)

Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise
by: Mahayudin, Mohd Norhisyam
Published: (2015)

Factors Affecting Customer Relationship Management in Uzbekistan Telecommunication Industry
by: Olimdjon, Elov
Published: (2012)

The Relationship Between The Movements Of Capital Markets In Developed Economies And Their Emerging Market Counterparts In The Asian Pacific Region
by: LOO, CHOO HONG
Published: (2004)

Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention
by: Saad, Ebtiessam Ali Labib
Published: (2019)

Brand Loyalty : The Case of Telekom Malaysia (TM)
by: Lazan, Ahmad Najib
Published: (2012)

Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia
by: Abdullah, Kamarul Zaman
Published: (2005)

Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia
by: Abdullah, Kamarul Zaman
Published: (2005)

Customer Relationship Management from MODENAS as a Buyer's Perspective in a B2B Relationship
by: Azliza, Abdullah
Published: (2009)

The Relationship Between Perceived Islamic Bank Corporate Social Responsibility Based Customer Service And Customer Satisfaction: The Role Of Religiosity As A Moderator
by: Waemusor, Ahlam
Published: (2010)

A Design Customer Relationship Management (CRM) at Perlis FAMA Collection Center
by: H. Muragaa, Wisam
Published: (2006)

Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
by: Deivanai, Kaivaliam
Published: (2001)