Social Media Marketing: A Tendency of Entrepreneur's Personality Toward Technology Adoption

The emergence of social media has given new perspectives for entrepreneur in adopting the new technology for business purposes. This research adopts the technology acceptance model (TAM) in investigating the mediation effect of perceived ease of use on entrepreneurs' personality and tendency to...

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Bibliographic Details
Main Author:	Rusnifaezah, Musa
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/2584/1/Rusnifaezah_Musa.pdf https://etd.uum.edu.my/2584/2/1.Rusnifaezah_Musa.pdf https://etd.uum.edu.my/2584/
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