A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia

The aim of this research is to determine and evaluate whether difference in national culture impact on the buyer behavior of Arabian and non Arabian students at UUM University as consumers when purchasing a mobile phone. The research was conducted in order to identify and compare key cultural attri...

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Bibliographic Details
Main Author:	Al-Hazaimeh, Amer Moh'd Awad
Format:	Dissertation
Language:	English English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2602/1/Amer_Moh%27d_Awad_Al-Hazaimeh.pdf https://etd.uum.edu.my/2602/2/1.Amer_Moh%27d_Awad_Al-Hazaimeh.pdf https://etd.uum.edu.my/2602/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768592
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