The Roles of Advertising and Product Quality on Online Customers' Satisfaction

The daily growth of the internet and e commerce has changed the way of marketing and selling product and service. Internet is changing the way corporation conduct business with their consumers who are increasingly expecting higher service, becoming time saved, and wanting more convenience. The Inter...

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Bibliographic Details
Main Author: Sukma, Pea
Format: Thesis
Language:English
English
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2628/1/Sukma_Pea.pdf
https://etd.uum.edu.my/2628/2/1.Sukma_Pea.pdf