The Importance of Niche Marketing in Creating Sustainable Differential Advantage of National Corporations for Food Industries in the Republic of Yemen

This thesis seeks to investigate of the importance of niche marketing in creating sustainable differential advantage of National Corporations for Food Industries in the Republic of Yemen through focusing at studying the extent of applying two key criteria of niche marketing (market segments and posi...

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Bibliographic Details
Main Author:	Ali, Fatihya Mahdi Ahmed
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2632/1/Fatihya_Mahdi_Ahmed_Ali.pdf https://etd.uum.edu.my/2632/2/1.Fatihya_Mahdi_Ahmed_Ali.pdf https://etd.uum.edu.my/2632/
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