Factors Influencing Brand Loyalty Among Mobile Phone Users

The purpose of this paper is to examine the relationship between trust, customer satisfaction, promotion, brand name, attitude towards the brand and brand loyalty. Students of Universiti Utara Malaysia were chosen as samples of this study. A total of 250 questionnaires were distributed to the respon...

書誌詳細
第一著者:	Ibodullayevna, Shakhnoza Amanova
フォーマット:	Dissertation
言語:	英語英語
出版事項:	2011
主題:	HF5001-6182 Business
オンライン･アクセス:	https://etd.uum.edu.my/2636/1/Shakhnoza_Amanova_Ibodullayevna.pdf https://etd.uum.edu.my/2636/2/1.Shakhnoza_Amanova_Ibodullayevna.pdf https://etd.uum.edu.my/2636/
Abstract	Abstract here

類似資料

Investigating Brand Loyalty Factors among Young Mobile Phone Users
著者:: Mohd Noor Azam, Ayob
出版事項: (2010)

Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
著者:: Izwani Elissa, Abd Aziz
出版事項: (2011)

Brand Loyalty : The Case of Telekom Malaysia (TM)
著者:: Lazan, Ahmad Najib
出版事項: (2012)

Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia
著者:: Koh, Shu How
出版事項: (2020)

Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students
著者:: Zaribbayevich, Doniyor Azizkulov
出版事項: (2010)

Moderating the mediating model of brand slogan-sponsored event congruity, brand trust and brand loyalty: the role of self-congruity and attitude towards sponsorship
著者:: Noraziah, Mohd Amin
出版事項: (2025)

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
著者:: Almohammad, Asaad
出版事項: (2010)

Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
著者:: N.S Murugiah, Muthu Kumar
出版事項: (2009)

Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students
著者:: Azela Aqilah, Rasul
出版事項: (2011)

Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
著者:: Joma, Slah Eddeen Mummar M.
出版事項: (2008)

Factors Influencing Consumer Buying Behavior of Luxury Branded Goods
著者:: Khor, Eng Tatt
出版事項: (2010)

A Study of Factors Influencing Customer Loyalty on Keretapi Tanah Melayu Intercity Services
著者:: Irfah Nazuha, Ayob
出版事項: (2009)

Factors Influencing User Acceptance Of Internet Stock Trading In Penang
著者:: Muniandy, Gopi
出版事項: (2006)

Factors Influencing User Acceptance Of Internet Stock Trading In Penang
著者:: Muniandy, Gopi
出版事項: (2006)

Relationship Of Customer Loyalty And Satisfaction Perception Study On The Mobile Industry In Oman–A Case Of Oman Mobile
著者:: Jameel Al Darey, Dhahi Saleh
出版事項: (2009)

Influence Of Islamic Branding On Brand Resonance Of Nestlé: A Comparative Study Between Malaysia And Pakistan
著者:: Bukhari, Syeda Nazish Zahra
出版事項: (2021)

The Impact of Relationship Marketing and its Influence on Customer Loyalty
著者:: Siti Aminah, Mohamad
出版事項: (2011)

Customer’s Loyalty Of Indonesia Cellular Operators: Roles Of User Experience, Satisfaction, Switching Barriers, And Corporate Image
著者:: Rachmawati, Indira
出版事項: (2019)

Study on Service Quality and Customer Satisfaction on the Mobile Phone Provider : A Case of Postgraduate Students in Al-Fateh University of Libya
著者:: Khbresh, Ibrahim Albaroni Salem
出版事項: (2012)

Factors That Influence The Satisfaction Level Of E-Procurement Users: A Moderating Effect Of Transparency
著者:: Mohamed Yusof, Khairusany
出版事項: (2010)

A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia
著者:: Al-Hazaimeh, Amer Moh'd Awad
出版事項: (2010)

The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones
著者:: Adaobi, Oputa Elizabeth
出版事項: (2018)

Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
著者:: Loo , Chun Hou
出版事項: (2015)

The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
著者:: Cheah, Chew Sze
出版事項: (2020)

The effects of internal branding and brand commitment on employee brand performance: an empirical evidence from Pakistan’s public sector banks
著者:: Muhammad, Shoaib
出版事項: (2021)

Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
著者:: Wong, Wai Kei
出版事項: (2010)

Factors Influencing Insurance Agents Behavioral Intention And Usage Of Mobile Technologies As Business Tool
著者:: Low , Pei Imm
出版事項: (2015)

Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
著者:: Nordin, Norlisham
出版事項: (2008)

Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
著者:: Baheshti, Saghi Koorang
出版事項: (2009)

Customer Loyalty And Petrol Station’ S Convenience Store Patronage In Penang: The Influence Of Store Image, Corporate Image And Customer Satisfaction.
著者:: Abdul Wahid, Ahmad Zulhaimi
出版事項: (2009)

A Study On The Influence Of Organizational Culture And Management Style On User's Satisfaction In Organizational Buying
著者:: Omar, Akmar
出版事項: (2000)

Factors influence entrepreneurship among Muslim fisheries community in Kedah
著者:: Shafrizan, Abdul Hamid
出版事項: (2022)

Examining factors influencing attitude and adoption of chatbots among consumers
著者:: Azli, Nur Nadia Azleen
出版事項: (2023)

Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
著者:: Lim, Yan Xin
出版事項: (2011)

Factor Of Consumers Attitude Toward Mobile Advertising
著者:: Sea, Su Yee
出版事項: (2014)

The Determinants Of End-User Satisfaction With Hrmis And Its Influence On Individual Performance In Government Agencies In Malaysia
著者:: Ibrahim, Hadziroh
出版事項: (2016)

Brand name and country-of-origin effects on consumers in Malaysia
著者:: Neoh, Chee Yeong
出版事項: (2004)

Cation Service Experience: From The Aspects Of Students’ Satisfaction And Loyalty.
著者:: Liew, Kok Keong
出版事項: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
著者:: Sim, Hock Seng
出版事項: (2006)

Internet Banking Service Quality And E-Loyalty In Penang, Malaysia
著者:: Teng, Yoke Leng
出版事項: (2008)