Factors Influencing Brand Loyalty Among Mobile Phone Users

The purpose of this paper is to examine the relationship between trust, customer satisfaction, promotion, brand name, attitude towards the brand and brand loyalty. Students of Universiti Utara Malaysia were chosen as samples of this study. A total of 250 questionnaires were distributed to the respon...

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Bibliographic Details
Main Author:	Ibodullayevna, Shakhnoza Amanova
Format:	Dissertation
Language:	English English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2636/1/Shakhnoza_Amanova_Ibodullayevna.pdf https://etd.uum.edu.my/2636/2/1.Shakhnoza_Amanova_Ibodullayevna.pdf https://etd.uum.edu.my/2636/
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