Relationship Between Online Service Quality Dimensions and Customers' Satisfaction: A Study of Electronic Ticketing (e-Ticketing) System in Airasia Berhad
Airline electronic ticketing (e-ticket) system is an alternative marketing strategy implemented by airline companies to serve their customers via Internet infrastructure. Most of the airline companies employ e-ticket system in order to increase business value, reduce business operating expenses, exp...
| 第一著者: | Mohd Azmi, Che Ahmad |
|---|---|
| フォーマット: | Dissertation |
| 言語: | 英語 英語 |
| 出版事項: |
2011
|
| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/2677/1/Mohd_Azmi_Che_Ahmad.pdf https://etd.uum.edu.my/2677/2/1.Mohd_Azmi_Che_Ahmad.pdf https://etd.uum.edu.my/2677/ |
| Abstract | Abstract here |
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