Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis A...
| 主要作者: | |
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| 格式: | Thesis |
| 語言: | 英语 英语 |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf |
| _version_ | 1846511734899081216 |
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| author | Joma, Slah Eddeen Mummar M. |
| author_facet | Joma, Slah Eddeen Mummar M. |
| author_sort | Joma, Slah Eddeen Mummar M. |
| description | This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia.
This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider.
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| format | Thesis |
| id | oai:etd.uum.edu.my:270 |
| institution | Universiti Utara Malaysia |
| language | English English |
| publishDate | 2008 |
| record_format | eprints |
| spelling | oai:etd.uum.edu.my:2702024-05-13T04:27:51Z https://etd.uum.edu.my/270/ Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia Joma, Slah Eddeen Mummar M. HF5001-6182 Business This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia. This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider. 2008-11 Thesis NonPeerReviewed text en https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf text en https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf Joma, Slah Eddeen Mummar M. (2008) Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HF5001-6182 Business Joma, Slah Eddeen Mummar M. Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
| title | Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
| title_full | Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
| title_fullStr | Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
| title_full_unstemmed | Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
| title_short | Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
| title_sort | service quality and customer satisfaction of mobile phone provider among postgraduate students of university utara malaysia |
| topic | HF5001-6182 Business |
| url | https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf |
| url-record | https://etd.uum.edu.my/270/ |
| work_keys_str_mv | AT jomaslaheddeenmummarm servicequalityandcustomersatisfactionofmobilephoneprovideramongpostgraduatestudentsofuniversityutaramalaysia |