Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that al...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2001
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/273/1/Deivanai_Kaivaliam%2C_2001.pdf https://etd.uum.edu.my/273/2/1.Deivanai_Kaivaliam%2C_2001.pdf |