Strategic Marketing Management Of Islamic Banking In Indonesia

This research is about marketing mix influences (Product, Promotion, Place, and Price) to consumer's decision in choosing Islamic Banking in Indonesia. Based on the problem statement in this research, researcher found that Islamic Banking in Indonesia got a les intention from Indonesian people...

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Bibliographic Details
Main Author:	Poerbaya, Dwi Tyas
Format:	Thesis
Language:	English English
Published:	2008
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/275/1/Dwi_Tyas_Poerbaya.pdf https://etd.uum.edu.my/275/2/Dwi_Tyas_Poerbaya.pdf

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