An Empirical Study on Relationship Marketing and its Effect on Customer Satisfaction

The intense competition among firms in the new global environment has made it inevitable for firms to seek ways to create and maintain quality relationship with customers, and Malaysia banks sector are no exception. However, little is understood from empirical viewpoint about the antecedents of rela...

書目詳細資料
主要作者:	Nur Haryani, Md Arshad
格式:	Thesis
語言:	英语英语
出版:	2011
主題:	HF5001-6182 Business
在線閱讀:	https://etd.uum.edu.my/2758/1/Nur_Haryani_Md_Arshad.pdf https://etd.uum.edu.my/2758/2/1.Nur_Haryani_Md_Arshad.pdf https://etd.uum.edu.my/2758/
Abstract	Abstract here

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