An Empirical Study on Relationship Marketing and its Effect on Customer Satisfaction
The intense competition among firms in the new global environment has made it inevitable for firms to seek ways to create and maintain quality relationship with customers, and Malaysia banks sector are no exception. However, little is understood from empirical viewpoint about the antecedents of rela...
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| Format: | Thesis |
| Language: | English English |
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2011
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| Online Access: | https://etd.uum.edu.my/2758/1/Nur_Haryani_Md_Arshad.pdf https://etd.uum.edu.my/2758/2/1.Nur_Haryani_Md_Arshad.pdf |