Intention to Purchase Halal Products Among Consumers

The study of consumer behavior in Malaysia is vital especially when it relates to marketing of halal product. Muslim consumers especially, as well as other consumer segments demand healthy and quality products that conform to Shariah requirements. Therefore, it is worthwhile for companies to take a...

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Bibliographic Details
Main Author:	Nur Haslizatul Liza, Ahmad
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2790/1/Nur_Haslizatul_Liza_Ahmad.pdf https://etd.uum.edu.my/2790/2/1.Nur_Haslizatul_Liza_Ahmad.pdf https://etd.uum.edu.my/2790/
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