Strategic Roles of Customer Satisfaction Toward the Service Quality at Telekom Malaysia Berhad in Kedah

The main objective of this study was to examine the relationship between service quality, price and product towards the customer satisfaction of the fixed telephone line at Telekom Malaysia. Research instruments that were used to obtain the data are questionnaire. A total of 101 respondents were ra...

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Bibliographic Details
Main Author:	Shuib, Rusmuna
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2841/1/Rusmuna_Hj_Shuib.pdf https://etd.uum.edu.my/2841/
Abstract	Abstract here

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