Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer

This study was implementing extended Theory of Planned Behavior to examine the factor that affects purchasing of Halal label product: a study of Muslim consumer in UUM. The study was to examine the relationship between attitude, subjective norm, perceived behavioral control, knowledge, habit and rel...

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Détails bibliographiques
Auteur principal:	Siti Haryani, Mat Yusoff
Format:	Thèse
Langue:	anglais
Publié:	2011
Sujets:	HF5001-6182 Business
Accès en ligne:	https://etd.uum.edu.my/2906/1/Siti_Haryani_Mat_Yusoff.pdf

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