Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer

This study was implementing extended Theory of Planned Behavior to examine the factor that affects purchasing of Halal label product: a study of Muslim consumer in UUM. The study was to examine the relationship between attitude, subjective norm, perceived behavioral control, knowledge, habit and rel...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Siti Haryani, Mat Yusoff
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2011
विषय:
ऑनलाइन पहुंच:https://etd.uum.edu.my/2906/1/Siti_Haryani_Mat_Yusoff.pdf

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