Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand

Online sales method is significantly becoming a fast business. Specially, online auction and shopping website have also become rapidly growth and more and more suppliers and consumers are entering this market. Therefore, the factors influencing online consumers’ intention to purchase is the key fact...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Naruephai, Nanchaya
स्वरूप:	थीसिस
भाषा:	अंग्रेज़ी अंग्रेज़ी
प्रकाशित:	2011
विषय:	HF5001-6182 Business
ऑनलाइन पहुंच:	https://etd.uum.edu.my/2910/1/Nanchaya_Naruephai.pdf https://etd.uum.edu.my/2910/2/1.Nanchaya_Naruephai.pdf

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