Determinant of Customer Purchase Intention Towards Residential Properties Market in Penang

This study purposed to determine the purchase intention towards residential properties market in Penang. A field survey of visiting customer to properties companies in Penang was conducted to determine the influence factors of price, product, place/location and promotion on customer purchasing inten...

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Bibliographic Details
Main Author:	Mohd Amirul Hafidz, Ahmat
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/2912/1/Mohd_Amirul_Hafidz_Ahmat.pdf https://etd.uum.edu.my/2912/2/1.Mohd_Amirul_Hafidz_Ahmat.pdf https://etd.uum.edu.my/2912/
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