A Study on Factors Influencing Brand Loyalty in Mobile Service Providers Among College of Business Students of Universiti Utara Malaysia

Mobile phones have become a necessity in human life. This is due to technological advances that allow people to communicate with each other anywhere and at any time. This also contributes to the increase in the telecommunication sector of the country. Leading telecommunication companies are now comp...

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Bibliographic Details
Main Author:	Reena, Mohamad Nasir
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	TK5101-6720 Telecommunication
Online Access:	https://etd.uum.edu.my/3028/1/Reena_Mohamad_Nasir.pdf https://etd.uum.edu.my/3028/3/Reena_Mohamad_Nasir.pdf https://etd.uum.edu.my/3028/
Abstract	Abstract here

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