A Study on Factors Influencing Brand Loyalty in Mobile Service Providers Among College of Business Students of Universiti Utara Malaysia

Mobile phones have become a necessity in human life. This is due to technological advances that allow people to communicate with each other anywhere and at any time. This also contributes to the increase in the telecommunication sector of the country. Leading telecommunication companies are now comp...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Reena, Mohamad Nasir
التنسيق:	Dissertation
اللغة:	الإنجليزية الإنجليزية
منشور في:	2012
الموضوعات:	TK5101-6720 Telecommunication
الوصول للمادة أونلاين:	https://etd.uum.edu.my/3028/1/Reena_Mohamad_Nasir.pdf https://etd.uum.edu.my/3028/3/Reena_Mohamad_Nasir.pdf https://etd.uum.edu.my/3028/
Abstract	Abstract here

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