Investigate the Customer's Understanding of the Billboard Advertisements

The topic of this project is INVESTIGATE THE CUSTOMER'S UNDERSTANDING OF THE BILLBOARD ADVERTISEMENTS. The main purpose of this study focuses on the issue of investigating whether understanding of pictorial, text, and overall message and Keller model for Attention, Relevance, Confidence, and Sa...

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Bibliographic Details
Main Author: Abdullah, Alkhaldi Shrouq
Format: Thesis
Language:English
English
Published: 2012
Subjects:
HF5801-6182 Advertising
Online Access:https://etd.uum.edu.my/3043/1/Alkhaldi_Shrouq_Abdullah.pdf
https://etd.uum.edu.my/3043/2/Alkhaldi_Shrouq_Abdullah_12.pdf
https://etd.uum.edu.my/3043/
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