Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to mark...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2012
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| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf |
| _version_ | 1846512302028750848 |
|---|---|
| author | Jaibalan, Harirajan |
| author_facet | Jaibalan, Harirajan |
| author_sort | Jaibalan, Harirajan |
| description | The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management. |
| format | Thesis |
| id | oai:etd.uum.edu.my:3061 |
| institution | Universiti Utara Malaysia |
| language | English English |
| publishDate | 2012 |
| record_format | eprints |
| spelling | oai:etd.uum.edu.my:30612016-04-19T07:47:27Z https://etd.uum.edu.my/3061/ Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing Jaibalan, Harirajan HD28-70 Management. Industrial Management The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management. 2012 Thesis NonPeerReviewed text en https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf text en https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf Jaibalan, Harirajan (2012) Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Jaibalan, Harirajan Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title | Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_full | Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_fullStr | Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_full_unstemmed | Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_short | Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_sort | corporate branding and reputation management in malaysian indigenous manufacturing |
| topic | HD28-70 Management. Industrial Management |
| url | https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf |
| url-record | https://etd.uum.edu.my/3061/ |
| work_keys_str_mv | AT jaibalanharirajan corporatebrandingandreputationmanagementinmalaysianindigenousmanufacturing |