Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to mark...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2012
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf |