Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing

The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to mark...

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Bibliographic Details
Main Author:	Jaibalan, Harirajan
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf https://etd.uum.edu.my/3061/
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