Brand Loyalty : The Case of Telekom Malaysia (TM)

Brand loyalty is the main thing in an organization that leads by customer satisfaction toward products and services offer. This study is conducted to explore the main factors that contribute to brand loyalty in the telecommunication company, TM .There are five main factors used in the case study tha...

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Détails bibliographiques
Auteur principal:	Lazan, Ahmad Najib
Format:	Dissertation
Langue:	anglais anglais
Publié:	2012
Sujets:	HF5001-6182 Business
Accès en ligne:	https://etd.uum.edu.my/3070/1/AHMAD_NAJIB_BIN_LAZAN.pdf https://etd.uum.edu.my/3070/3/AHMAD_NAJIB_BIN_LAZAN.pdf https://etd.uum.edu.my/3070/
Abstract	Abstract here

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