Brand Loyalty : The Case of Telekom Malaysia (TM)

Brand loyalty is the main thing in an organization that leads by customer satisfaction toward products and services offer. This study is conducted to explore the main factors that contribute to brand loyalty in the telecommunication company, TM .There are five main factors used in the case study tha...

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Bibliographic Details
Main Author:	Lazan, Ahmad Najib
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/3070/1/AHMAD_NAJIB_BIN_LAZAN.pdf https://etd.uum.edu.my/3070/3/AHMAD_NAJIB_BIN_LAZAN.pdf https://etd.uum.edu.my/3070/
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