A Study on the Relationship Between Organizational Culture and Service Quality at Great Eastern Life Assurance (M) Berhad

Much attention has been focused on how to enhance service quality in order to meet customer expectations and demand. However, relatively limited studies focus on the relationship between organizational culture and service quality in insurance industry in Malaysia. The purpose of this study is to ex...

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Bibliographic Details
Main Author:	Felly Dalilina, Nurulhuda
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/3096/1/FELLY_DALILINA_NURULHUDA.pdf https://etd.uum.edu.my/3096/2/1.FELLY_DALILINA_NURULHUDA.pdf https://etd.uum.edu.my/3096/
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