Relationship Between Marketing of Financial Services and Bank Performance in Jordan

In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period fro...

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Bibliographic Details
Main Author:	Kurdi, Ibrahim Ali
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/3130/1/IBRAHIM_ALI_KURDI.pdf https://etd.uum.edu.my/3130/3/IBRAHIM_ALI_KURDI.pdf https://etd.uum.edu.my/3130/
Abstract	Abstract here

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