Cognitive Biases in Decision Making: Maximizing Utility or Minimizing the Effort?

This study examines cognitive biases in human decision-making. Three research objectives are investigated in the study: (i) identifying cognitive biases before the process of decision-making by individuals, (ii) identifying cognitive biases after the process of decision-making by individual and, (ii...

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Bibliographic Details
Main Author:	Teh, Wooi Teik
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	BF Psychology
Online Access:	https://etd.uum.edu.my/3147/1/TEH_WOOI_TEIK.pdf https://etd.uum.edu.my/3147/4/TEH_WOOI_TEIK.pdf https://etd.uum.edu.my/3147/
Abstract	Abstract here

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