The Impact of CRM (Customer Orientation and Technology Based CRM) Implementations on Call Center Employee's Job Performance: Evidence from Malaysia Call Centers

Customer Relationship Management (CRM) is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success (Thomas Wailgum 2007). Nowadays, the importance of service industri...

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Bibliographic Details
Main Author:	Al Jumah, Ahmad Ibrahim
Format:	Dissertation
Language:	English English
Published:	2012
Subjects:	HF5549-5549.5 Personnel Management. Employment
Online Access:	https://etd.uum.edu.my/3187/1/AHMAD_IBRAHIM_AL_JUMAH.pdf https://etd.uum.edu.my/3187/4/AHMAD_IBRAHIM_AL_JUMAH.pdf https://etd.uum.edu.my/3187/
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