The Impact of CRM (Customer Orientation and Technology Based CRM) Implementations on Call Center Employee's Job Performance: Evidence from Malaysia Call Centers

Customer Relationship Management (CRM) is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success (Thomas Wailgum 2007). Nowadays, the importance of service industri...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Al Jumah, Ahmad Ibrahim
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: 2012
الموضوعات:
الوصول للمادة أونلاين:https://etd.uum.edu.my/3187/1/AHMAD_IBRAHIM_AL_JUMAH.pdf
https://etd.uum.edu.my/3187/4/AHMAD_IBRAHIM_AL_JUMAH.pdf
https://etd.uum.edu.my/3187/
Abstract Abstract here

مواد مشابهة