Determinats of Consumer Choice in Purchasing an Electrical Product

This study aimed to investigate the factors affecting the decision to purchase an electrical product namely air conditioner. It is important for marketers and air conditioner manufacturers to understand customers' behavior during their process in decision making when purchasing air conditioner...

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Bibliographic Details
Main Author:	Teh, Chee Koon
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/3406/1/TEH_CHEE_KOON.pdf https://etd.uum.edu.my/3406/
Abstract	Abstract here

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