Determinats of Consumer Choice in Purchasing an Electrical Product

This study aimed to investigate the factors affecting the decision to purchase an electrical product namely air conditioner. It is important for marketers and air conditioner manufacturers to understand customers' behavior during their process in decision making when purchasing air conditioner...

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Détails bibliographiques
Auteur principal:	Teh, Chee Koon
Format:	Thèse
Langue:	anglais
Publié:	2011
Sujets:	HF5001-6182 Business
Accès en ligne:	https://etd.uum.edu.my/3406/1/TEH_CHEE_KOON.pdf https://etd.uum.edu.my/3406/
Abstract	Abstract here

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