Determinats of Consumer Choice in Purchasing an Electrical Product

This study aimed to investigate the factors affecting the decision to purchase an electrical product namely air conditioner. It is important for marketers and air conditioner manufacturers to understand customers' behavior during their process in decision making when purchasing air conditioner...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Teh, Chee Koon
स्वरूप: Dissertation
भाषा:अंग्रेज़ी
प्रकाशित: 2011
विषय:
ऑनलाइन पहुंच:https://etd.uum.edu.my/3406/1/TEH_CHEE_KOON.pdf
https://etd.uum.edu.my/3406/
Abstract Abstract here

समान संसाधन