The Antecedents of Customer Relationship Management and Impact on Hotels Performance in Jordan
The last decade has seen the emergence of Customer Relationship Management (CRM) as a technique to underpin organizational performance improvement in improving customer retention, customer satisfaction, and customer value. However, evidence suggests that many CRM initiatives fail to achieve desired...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2012
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/3485/1/s91755.pdf https://etd.uum.edu.my/3485/8/s91755.pdf |