The Antecedents of Customer Relationship Management and Impact on Hotels Performance in Jordan

The last decade has seen the emergence of Customer Relationship Management (CRM) as a technique to underpin organizational performance improvement in improving customer retention, customer satisfaction, and customer value. However, evidence suggests that many CRM initiatives fail to achieve desired...

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Détails bibliographiques
Auteur principal:	Alshourah, Sultan Mahmoud
Format:	Thèse
Langue:	anglais anglais
Publié:	2012
Sujets:	HD28-70 Management. Industrial Management
Accès en ligne:	https://etd.uum.edu.my/3485/1/s91755.pdf https://etd.uum.edu.my/3485/8/s91755.pdf

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