The Antecedents of Customer Relationship Management and Impact on Hotels Performance in Jordan
The last decade has seen the emergence of Customer Relationship Management (CRM) as a technique to underpin organizational performance improvement in improving customer retention, customer satisfaction, and customer value. However, evidence suggests that many CRM initiatives fail to achieve desired...
| मुख्य लेखक: | Alshourah, Sultan Mahmoud |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2012
|
| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/3485/1/s91755.pdf https://etd.uum.edu.my/3485/8/s91755.pdf |
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समान संसाधन
-
Customer relationship management and organization performance among small and medium sized hotels in Langkawi
द्वारा: Lee, Choon Tong
प्रकाशित: (2014) -
Customer Experience Management: Topology, Antecedents, And Outcome
द्वारा: Abhari, Kaveh
प्रकाशित: (2018) -
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द्वारा: Alkhazaleh, Qutaiba Khaled Abdu
प्रकाशित: (2024) -
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द्वारा: Shurafa, Rabee M.A.
प्रकाशित: (2017) -
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Customer Engagement Behavior In The
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द्वारा: Chuah, Hui Wen
प्रकाशित: (2019)