The Antecedents of Customer Relationship Management and Impact on Hotels Performance in Jordan

The last decade has seen the emergence of Customer Relationship Management (CRM) as a technique to underpin organizational performance improvement in improving customer retention, customer satisfaction, and customer value. However, evidence suggests that many CRM initiatives fail to achieve desired...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Alshourah, Sultan Mahmoud
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
अंग्रेज़ी
प्रकाशित: 2012
विषय:
ऑनलाइन पहुंच:https://etd.uum.edu.my/3485/1/s91755.pdf
https://etd.uum.edu.my/3485/8/s91755.pdf

समान संसाधन