The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia
Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well-developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of Internet users who purchased online has been...
| मुख्य लेखक: | Nordin, Abdul Jamil |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2012
|
| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/3513/1/s90436.pdf |
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समान संसाधन
-
Consumer behaviour of online intention to purchase during
Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural
द्वारा: Rushaniza Idawaty, Ruslan
प्रकाशित: (2022) -
Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
द्वारा: Nurul Aimi, Ramli
प्रकाशित: (2019) -
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द्वारा: Nurul Amanina, Abdul Basir
प्रकाशित: (2018) -
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द्वारा: Al-Ekam, Jamal Mohammed Esmail
प्रकाशित: (2013) -
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द्वारा: Sharifah Roziah, Syed Mahzan
प्रकाशित: (2022)