The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia
Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well-developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of Internet users who purchased online has been...
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| Format: | Thèse |
| Langue: | anglais |
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2012
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| Accès en ligne: | https://etd.uum.edu.my/3513/1/s90436.pdf |