Brand Reputation Management: The Influence of Brand Culture, Expression and Experience Toward Brands Reputation

The objective of this study was to examine the influence between the brand management factors which are Brand Culture, Brand Expression and Brand Experience towards Brand Reputation among university students. The research done by mean of survey, a questionnaire was distributed to 380 respondents. Da...

Full description

Bibliographic Details
Main Author:	Tengku Aroal Hawa Delaila, Tengku Ahmad
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/3524/1/s807367.pdf https://etd.uum.edu.my/3524/7/s807367.pdf https://etd.uum.edu.my/3524/
Abstract	Abstract here

Similar Items

The impact of social media influencers on purchase intention towards beauty products in Malaysia
by: Abu Talib, Siti Nurul Ain
Published: (2022)

Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
by: Shariza, Semi
Published: (2016)

Social media influence for repetitive behavior among Malaysian millennial blood donors
by: Azanin, Ahmad
Published: (2020)

Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
by: Nur Faeza Mohd Mairat
Published: (2016)

Relationship quality, service quality on Internet advertising effectiveness : knowledge management as a moderator
by: Kiew, Leck Min
Published: (2017)

Investigate the Customer's Understanding of the Billboard Advertisements
by: Abdullah, Alkhaldi Shrouq
Published: (2012)

Analisis semiotik dalam iklan TV Petronas sempena hari kebangsaan
by: Sitinurbayu Mohd Yusoff
Published: (2023)

The relationships of celebrity, individual characteristics and attitude on intention to imitate Korean celebrity behaviour
by: Wan Roazha Wan Mat
Published: (2019)

A Semiotic analysis of Malaysian car tv advertisements : The proton's of 2003-2014
by: Chou En-I
Published: (2017)

Reka bentuk grafik papan iklan di Tawau
by: Asia lawang
Published: (2018)

Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah
by: Chin, Ying Shin
Published: (2014)

Rekabentuk Mesej dan Keberkesanan Pengiklanan TV
by: Haslida, Ismail
Published: (2004)

Keberkesanan Periklanan Di Internet
by: Sharina, Samsudin
Published: (2000)

Strategi pengiklanan hijau ke arah keterlihatan dalam media sosial.
by: Noriza, Ismail
Published: (2019)

Effectuating discourse functions through evaluation: an appraisal of the 2015 and 2019 Nigerian newspaper political campaign advertisements
by: Oyekola, Ayoola Gabriel
Published: (2023)

Reka letak dalam aplikasi billboard di Sabah
by: Sharul Azim Sharudin@ Sharaddin
Published: (2011)

Perception of selfie Malaysia tourism advertisement, attitude and visit intention to local Malaysia destination : a study of consumers in Kota Kinabalu, Sabah
by: Faerozh Madli
Published: (2016)

Virtual Reality Features for E-Commerce 3D PDF Advertising
by: Najihah, Mohd Zauki
Published: (2009)

Factors Affecting Tourism Advertisement Effectiveness in Libya
by: Burmad, Muhamed Ali
Published: (2010)

An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia
by: Mir Fariz, Mir Ishak
Published: (2010)

Keberkesanan penggunaan elemen-elemen reka bentuk dalam produk makanan dan minuman iks di Sabah
by: Putera Faidz Hassanal Nordin
Published: (2023)

E-Commerce Catalogue Application For EON (Edaran Otomobil Nasional)
by: Tan, Pei Ling
Published: (2001)

Exploring Language Effects In Ethnic Advertising: In Malaysian Environment
by: Yap, Eit Thian
Published: (1998)

Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia
by: Hawa Nur Sai'dah, Mustaffa
Published: (2021)

Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
by: Jaibalan, Harirajan
Published: (2012)

Factors influencing consumers' attitude towards online advertising
by: Tey, Hwa Jiun
Published: (2016)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

The impact of crisis management on brand reputation and brand positioning towards the performance of upscale hotels in the post-COVID-19 era / Agus Riyadi
by: Riyadi, Agus
Published: (2023)

Perception towards advertisement in Islam: A study among online sellers
by: Nur Husnina Afiqah, Mohd Apandi
Published: (2022)

Framing halal : the effects of halal brand on corporate image and reputation in Malaysia
by: Khaizuran Abdul Jalil
Published: (2024)

Influence of brand trust, innovation, image, social and ethical reputation on customer satisfaction and loyalty
by: Arslan Umar
Published: (2025)

Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates
by: Alkaabi, Mohammed Rashed Abdulla Zuhair
Published: (2023)

Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia
by: Koh, Shu How
Published: (2020)

Influence Of Islamic Branding On Brand Resonance Of Nestlé: A Comparative Study Between Malaysia And Pakistan
by: Bukhari, Syeda Nazish Zahra
Published: (2021)

The effects of internal branding and brand commitment on employee brand performance: an empirical evidence from Pakistan’s public sector banks
by: Muhammad, Shoaib
Published: (2021)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
by: Sulaiman, Masdiana
Published: (2013)

Impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia
by: Yuhalis, Abdul Hadi
Published: (2016)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by: Farhat, Kashif
Published: (2020)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
by: Moses, Ibrahim Oyewole
Published: (2021)