Brand Reputation Management: The Influence of Brand Culture, Expression and Experience Toward Brands Reputation

The objective of this study was to examine the influence between the brand management factors which are Brand Culture, Brand Expression and Brand Experience towards Brand Reputation among university students. The research done by mean of survey, a questionnaire was distributed to 380 respondents. Da...

書目詳細資料
主要作者:	Tengku Aroal Hawa Delaila, Tengku Ahmad
格式:	Dissertation
語言:	英语英语
出版:	2012
主題:	HF5801-6182 Advertising
在線閱讀:	https://etd.uum.edu.my/3524/1/s807367.pdf https://etd.uum.edu.my/3524/7/s807367.pdf https://etd.uum.edu.my/3524/
Abstract	Abstract here

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