The Impact of Culture on Mobile Purchasing: A Comparison Between Malays and Non-Malays Consumers

The aim of this research is to determine and evaluate whether differences in national culture impact on the buyer behaviour of Malay and Non-Malay consumers when purchasing a mobile phone. The research was conducted in order to identify and compare key cultural attributes that influence mobile phone...

書誌詳細
第一著者:	Hazrul, Hamzah
フォーマット:	Dissertation
言語:	英語英語
出版事項:	2012
主題:	HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/3567/1/s804002.pdf https://etd.uum.edu.my/3567/8/s804002.pdf https://etd.uum.edu.my/3567/
Abstract	Abstract here

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