The Relationship Between Self-Congruity with Sponsorship, Customer Involvement and Customer Loyalty

The study examined the relationship between self-congruity with sponsorship, customer involvement and customer loyalty. Two research objectives were determined for this study. 168 respondents from Kelab Keusahawanan Universiti Utara Malaysia were involved in the study. A causal research method was e...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Elina, Abd Manan
التنسيق:	Dissertation
اللغة:	الإنجليزية
منشور في:	2009
الموضوعات:	HD28-70 Management. Industrial Management
الوصول للمادة أونلاين:	https://etd.uum.edu.my/3634/1/s89366.pdf https://etd.uum.edu.my/3634/
Abstract	Abstract here

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