The Relationship Between Self-Congruity with Sponsorship, Customer Involvement and Customer Loyalty
The study examined the relationship between self-congruity with sponsorship, customer involvement and customer loyalty. Two research objectives were determined for this study. 168 respondents from Kelab Keusahawanan Universiti Utara Malaysia were involved in the study. A causal research method was e...
| Auteur principal: | |
|---|---|
| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2009
|
| Sujets: | |
| Accès en ligne: | https://etd.uum.edu.my/3634/1/s89366.pdf |