A Study of Factors Influencing Customer Loyalty on Keretapi Tanah Melayu Intercity Services

The cost of selling to new customers is much higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty. This research is about a study on relationship between factors influencing customer loyalty on KTM Intercity Services. Factors su...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Irfah Nazuha, Ayob
التنسيق:	Dissertation
اللغة:	الإنجليزية
منشور في:	2009
الموضوعات:	HF5001-6182 Business
الوصول للمادة أونلاين:	https://etd.uum.edu.my/3635/1/s800488.pdf https://etd.uum.edu.my/3635/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337040
Abstract	Abstract here

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