A Study of Factors Influencing Customer Loyalty on Keretapi Tanah Melayu Intercity Services

The cost of selling to new customers is much higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty. This research is about a study on relationship between factors influencing customer loyalty on KTM Intercity Services. Factors su...

詳細記述

書誌詳細
第一著者: Irfah Nazuha, Ayob
フォーマット: Dissertation
言語:英語
出版事項: 2009
主題:
オンライン・アクセス:https://etd.uum.edu.my/3635/1/s800488.pdf
https://etd.uum.edu.my/3635/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337040
Abstract Abstract here

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